Who else wants to learn how to create, market and monetise their own podcasts- WITHOUT breaking the bank- or needing to be a technical genius.

Let us take you by the hand and show you how easy it can be.. Really!

From the studio's of Neil Long and Frank Garon

re: Podcast Bible

Dear fellow Internet marketer and entrepreneur.

Quite possibly you have been in business for a long time online, or possibly you are a newbie.

And, I am sure that you have heard that having audio on your site, or your own podcast can and does boost your credibility and authority, as well as encouragind people to stay on your sites longer- which is invaluable in what has been rightly called "The Attention Age"

And perhaps you have heard the term "Podcast", and wondered what it meant....

Well, let us enlighten you.

A podcast is a piece of audio, or a radio show if you want to call it that, that people can listen to at any time- on their I-Pod, or computer for that matter- on any audio player.

The beauty for the listener is that it can be listened to ANY TIME, no need to "tune in" at any hour- it is at the convenience of the listener. The industry jargon is " timeshifting"

How does having a podcast benefit me?

Good question. Think of it this way. People are inherently distrustful of people online, think about it- you would not most likely give your personal details to a complete stranger- yet if you are in business yourself, you, of course realise the importance of a good relationship with your customers.

If you have a large database, which hopefully you do- you can build a relationship with it in many ways- by direct mail, or by e-mail- but these ways can be time consuming, expensive and....

Most of these are still quite impersonal.

And, not always that impactful either.

Now have a listen to this- Personal? Impactful?

Communicates the message powerfully? You decide.

And... if you listened to the entire message, you now realise you have been on this site for at least 6 minutes.

THAT IS A LIFETIME IN CYBERSPACE! IMAGINE THAT KIND OF STAYING POWER ON YOUR SITE!

And you will also have realised that whatever this "Podcast Bible" is.. we are giving it away free.

Yes, free, but more about that in a minute.

Podcasts do not have to be welcome messages of course like the one on this site, they can be regularly delivered pieces of audio that your subscribers look forward to recieving. Free or paid .

Funny or informative. Immediately accessable.

But isn't it expensive or technically complex to make one of these?

No. If you download this podcast bible right now, you will learn (for free, so not expensive!)

* The software you need to successfully podcast- and where you can get it for free if you know where to look!

*How to edit to make it sound snappy, slick and cool.

*The directories to be seen in - where the coolest podcasts hang out!

*How to pick the all important topic, length and frequency of your masterpiece. How to convey the right feel.

*Where to host it, and how to find web hosts that are "podcast friendly"

*The all important distribution- peer to peer networks, blogs and RSS de-jargonified (if I may)

*How to promote your podcast offline and online.

*And the all important monetisation of your masterpiece.

To confirm, having your own podcast cements your position in the marketplace as an authority- it powerfully creates a sense of credibility.

Think of it this way, when you hear a piece of music, it can be very evocative, it can instantly transport you back to a time in your life, and bring back powerful feelings and memories.

Studies have proven that people do not buy primarily for logical reasons, they buy for emotional ones....

Imagine if you heard the Dallas theme now, or John Lennon, imagine, or your countries national anthem or even the theme from the X Factor. What feelings would that bring up for you, what memories would that evoke?

Now imagine having that kind of positive recognition on your site.

Advertising is basically about linking a POSITIVE association with your product.

What if, when people heard a certain catchphrase, or piece of music, or jingle, they they thought of you and the quality that is your brand.

In short, this is a way of bosting your credibility, and helping your customers to get to KNOW, LIKE AND TRUST YOU.

It helps you communicate and powerfully connect with your customers, quickly and easily, indeed, it helps you reach out and connect with more than you might have otherwise.

It encourages people to like and trust you, because as they hear your voice, they feel like they know you.

It can be created cheaply, quickly and easily.

And the podcast bible shows you how.

Oh, and did we mention it was free?

..